BlackBerry
Brand Redesign
Overview
A comprehensive brand redesign and visual identity system for BlackBerry, reimagining the iconic technology brand for the modern era. This project encompasses logo redesign, typography standards, color systems, brand applications, and detailed usage guidelines that maintain BlackBerry's legacy of security and innovation while embracing contemporary design aesthetics.
Project Goals
- ▹Modernize the BlackBerry brand identity for the current market
- ▹Create comprehensive brand guidelines for consistent application
- ▹Develop a flexible visual system that scales across digital platforms
- ▹Balance the brand's heritage with forward-thinking design aesthetics
Tools Used
Adobe Illustrator
Adobe Photoshop
FigmaTimeline
- Brand Research: 1 week
- Logo Development: 2 weeks
- Visual System: 2 weeks
- Brand Manual: 1 week
Logo Transition
The redesigned BlackBerry wordmark transitions from the classic logo to a modern interpretation, representing the brand's evolution while honoring its legacy.
Typography System
The typography system balances readability with technical precision. Selected typefaces offer excellent legibility across digital and print media while reinforcing the brand's modern, professional character.
Website Redesign
A complete website redesign that modernizes the BlackBerry digital presence while maintaining brand consistency and improving user experience across all devices.
Before
After
Business Card System
A comprehensive business card system featuring multiple layout variations, each maintaining brand consistency while offering flexibility for different departments and use cases.
Social Media Content
A series of Instagram posts showcasing BlackBerry's key products, services, and brand messaging. Each post maintains visual consistency while highlighting different aspects of the brand.
2,847 likes
blackberry Intelligent security for a connected world.
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Endpoints Protected
Relaunch Campaign
A dedicated social media campaign announcing BlackBerry's brand relaunch, celebrating its legacy while showcasing the future direction of the company.
Announcement
Legacy
Future
Brand Overview
A comprehensive visual overview of the complete brand system, showcasing how all elements work together to create a cohesive and modern brand identity.