BlackBerry
Brand Redesign
Overview
BlackBerry was once synonymous with mobile innovation, but its brand identity had become dated and disconnected from its current focus on enterprise security and IoT software. That tension — a legacy brand with real technical substance but an aging visual presence — made it an interesting redesign challenge. This project reimagines BlackBerry's visual identity from the ground up: a modernized wordmark, refreshed typography and color system, comprehensive brand guidelines, and application mockups that reposition the brand as the security-first technology company it has become.
Project Goals
- ▹Modernize the BlackBerry brand identity for the current market
- ▹Create comprehensive brand guidelines for consistent application
- ▹Develop a flexible visual system that scales across digital platforms
- ▹Balance the brand's heritage with forward-thinking design aesthetics
Tools Used
Adobe Illustrator
Adobe Photoshop
FigmaTimeline
- Brand Research: 1 week
- Logo Development: 2 weeks
- Visual System: 2 weeks
- Brand Manual: 1 week
Logo Transition
The redesigned BlackBerry wordmark transitions from the classic logo to a modern interpretation, representing the brand's evolution while honoring its legacy.
Typography System
The typography system balances readability with technical precision. Selected typefaces offer excellent legibility across digital and print media while reinforcing the brand's modern, professional character.
Website Redesign
A complete website redesign that modernizes the BlackBerry digital presence. The original site suffered from cluttered navigation, inconsistent visual hierarchy, and a design language that felt rooted in the smartphone era rather than reflecting BlackBerry's current identity as a cybersecurity and IoT company. The redesign introduces cleaner layouts, a stronger typographic hierarchy, and a dark-mode-first approach that reinforces the brand's security-focused positioning.
Before
After
Business Card System
A comprehensive business card system featuring multiple layout variations, each maintaining brand consistency while offering flexibility for different departments and use cases.
Social Media Content
A series of Instagram posts showcasing BlackBerry's key products, services, and brand messaging. Each post maintains visual consistency while highlighting different aspects of the brand.
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Endpoints Protected
Relaunch Campaign
A dedicated social media campaign announcing BlackBerry's brand relaunch, celebrating its legacy while showcasing the future direction of the company.
Announcement
Legacy
Future
Brand Overview
A comprehensive visual overview of the complete brand system, showcasing how all elements work together to create a cohesive and modern brand identity.