Green Sprouts
UI/UX Design & Brand Identity
Overview
Green Sprouts is a mobile platform that bridges the gap between local farmers and urban consumers. The app enables buyers to discover and purchase fresh, locally-grown produce through an intuitive swipe-based interface, while providing sellers with powerful tools for inventory management, harvest planning, and market analytics. The design prioritizes simplicity, trust, and sustainability.
Project Goals
- ▹Create an intuitive marketplace connecting local growers with consumers
- ▹Design a swipe-based shopping experience for effortless produce discovery
- ▹Develop comprehensive seller tools for inventory and harvest management
- ▹Build trust through transparency with verified organic and freshness labels
Tools Used
Figma
Adobe Illustrator
Adobe PhotoshopTimeline
- Research Phase: 2 weeks
- Design Phase: 3 weeks
- Prototyping: 2 weeks
- Testing & Iteration: 2 weeks
Core Problems
The following key challenges were identified in the current farm-to-consumer supply chain:
Disconnect from Local Farms
Urban consumers lack direct access to local farmers, resulting in produce that travels long distances and loses freshness.
Market Uncertainty for Farmers
Small-scale farmers struggle with unpredictable demand and lack tools to understand market trends and optimize their harvest timing.
Trust & Transparency
Consumers want assurance about organic certification and freshness but existing platforms lack clear verification systems.
Complex Shopping Experience
Traditional produce shopping apps have overwhelming interfaces with too many options, making quick decisions difficult.
About Green Sprouts
Green Sprouts is a mobile marketplace that connects local farmers directly with urban consumers. The platform features an intuitive swipe-based shopping experience for buyers and comprehensive management tools for sellers, including harvest planning, inventory tracking, and market analytics.
Local Sellers
Delivery Time
Harvest Guarantee
Dual User Approach
For Buyers
- ✓
Swipe to Shop: Tinder-style interface for quick produce discovery - swipe right to add to cart, left to skip.
- ✓
Verified Freshness: Clear labels showing organic status, harvest date, and seller verification.
- ✓
GreenPoints Rewards: Earn points for purchases and unlock badges for sustainable shopping.
For Sellers
- ✓
Harvest Planner: Track growing cycles, manage plots, and get reminders when crops are ready.
- ✓
Market Insights: Real-time analytics on demand trends, pricing suggestions, and competitor data.
- ✓
Order Management: Track orders from confirmation to delivery with customer communication tools.
Core Features
Swipe-Based Discovery
Swipe right to add items to cart, swipe left to skip. A fun, fast way to browse fresh produce from local farms.
Harvest Planning
Sellers can track crop cycles, get harvest reminders, and manage multiple plots from a single dashboard.
Market Analytics
Data-driven insights help sellers understand demand, optimize pricing, and identify trending produce.
Buyer Experience
The buyer journey is designed to be intuitive and engaging, from onboarding to checkout.
Discovery & Product Details
Browse verified produce with clear labels for organic certification, freshness, and seller ratings.
Seller Dashboard
Comprehensive tools for farmers to manage their business, from harvest planning to market analytics.
Design Highlights
Natural Color Palette
Earthy greens and warm accents reflect the organic, farm-fresh nature of the platform.
Trust Indicators
Clear verification badges for organic certification, freshness, and seller ratings build consumer confidence.