Overview
The packaging concept centers around creating a premium experience. Each element is designed to tell a story, from the moment the consumer sees the crate on the shelf to the final unboxing experience. The design language combines modern minimalism with traditional craft elements, creating a timeless aesthetic that appeals to discerning consumers.
Project Goals
- ▹Create eye-catching Pokemon-themed packaging
- ▹Develop unique designs for each starter Pokemon
- ▹Design realistic 3D product mockups
- ▹Produce animated product commercials
Tools Used
Adobe Illustrator
Adobe Photoshop
Adobe After EffectsTimeline
- Research & Concept: 2 weeks
- Design Development: 3 weeks
- Prototyping: 2 weeks
- Production Prep: 1 week
Concept Development
The packaging concept centers around creating a premium experience. Each element is designed to tell a story, from the moment the consumer sees the crate on the shelf to the final unboxing experience. The design language combines modern minimalism with traditional craft elements, creating a timeless aesthetic that appeals to discerning consumers.
Design Philosophy
Form Follows Function: Every design decision prioritizes functionality while maintaining aesthetic excellence, ensuring the packaging performs beautifully in real-world scenarios.
Crate Design Development
The back structure includes a foldable section that provides stability when the packaging is displayed.
Modular design with interlocking components for easy assembly without adhesives. Custom die-cut windows showcase the product while maintaining structural integrity.
Can Label Design
Developed a comprehensive label that maintains brand consistency while allowing for product differentiation across the beverage range.
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