Overview
A bold, fan-driven packaging concept that reimagines the three Gen 1 starter Pokemon Bulbasaur, Charmander, and Squirtle as energy drink flavors. Each can features vibrant artwork and color palettes unique to its Pokemon, housed in a custom-designed crate built for shelf impact and an unboxing experience that feels like opening a booster pack. The goal was to blend nostalgia with a fun, high-energy aesthetic and produce animated product commercials for each variant.
Project Goals
04 ObjectivesCreate eye-catching Pokemon-themed packaging
Develop unique designs for each starter Pokemon
Design realistic 3D product mockups
Produce animated product commercials
Tools & Software
Adobe Illustrator
Adobe Photoshop
Adobe After EffectsTimeline & Process
PhasesConcept Development
The concept pairs each Gen 1 starter Bulbasaur, Charmander, and Squirtle with a distinct flavor profile and color palette. Bulbasaur gets an earthy green with leaf-inspired textures, Charmander a fiery red-orange with flame accents, and Squirtle a cool blue with water-ripple effects. The idea was to make each can immediately recognizable at a glance while feeling part of a unified set that collectors would want displayed together.
Design Approach
Bold & Playful Aesthetic: High-contrast artwork and oversized Pokemon illustrations lean into the fun, energetic spirit of the franchise rather than aiming for minimalism.
One Commercial Per Variant: Each starter got its own animated product commercial, matching the can's personality fast cuts for Charmander, fluid motion for Squirtle, and organic growth animations for Bulbasaur.
Crate Design Development
The back structure includes a foldable section that provides stability when the packaging is displayed.
Modular design with interlocking components for easy assembly without adhesives. Custom die-cut windows showcase the product while maintaining structural integrity.
Can Label Design
Developed a comprehensive label that maintains brand consistency while allowing for product differentiation across the beverage range.
Frames
